Web Survey Bibliography
Mobile First and Responsive Web Design are two approaches that survey researchers can utilize to improve the experiences of smart phone users, who make up a growing proportion of web survey respondents. The Mobile First approach has a layout optimized for smart phones that also serves as the basis for the desktop design, while Responsive Web Design allows for more dynamic adjustments based on browser size. We conducted experiments with each design within the past year. Both experiments were attempts to better meet the needs and expectations of mobile respondents with designs that could also be employed for desktop respondents with minimal differences in layout. For each, a random sample of respondents was assigned to receive the experimental version of each survey, while other respondents were assigned to a more traditional, desktop-focused design. The Mobile First experiment was conducted first. Smart phone users who were assigned the Mobile First layout were less likely to break off, and had lower duration times than smart phone users assigned to the traditional design. They also gave the Mobile First design higher ratings in a short post-survey evaluation questionnaire. Desktop users, however, had longer duration times when completing the Mobile First design when compared to the traditional design. They also rated the Mobile First design lower on professional appearance, and commented on excessive need for scrolling. We found no significant differences in response distribution among the layout versions and devices. Our second experiment was designed to address these specific concerns of desktop while maintaining the positive benefits for smart phone users. When this additional experiment is completed, we will compare both designs, considering data quality, response rates, evaluation scores, cost, and development time.
Web survey bibliography (4086)
- Facebook as a Tool for Respondent Tracing; 2015; Schneider, S. J., Burke-Garcia, A., Thomas, G.
- Social Science Survey Methodology Training: Understanding the Past and Assessing the Present to Shape...; 2015; Jans, M., Meyers, M., Fricker, S.
- Internet Research in Psychology; 2015; Gosling, S. D., Mason, W.
- Handbook of Health Survey Methods; 2015; Johnson, T. P. (Ed.)
- Adapting an interviewer - administered survey for web self - completion in a mixed - mode design ; 2015; Betts, P.; Cubbon, B.
- Future Training of Survey Methodologists; 2015; Kolenikov, S., Jans, M., O'Hare, B. C., Fricker, S.
- Automatic data collection on the Internet (web scraping); 2015; Boettcher, I.
- The Impact of Survey Mode (Mail versus Telephone) and Asking About Future Intentions; 2015; Beebe, T. J.
- Offline recruiting of young people for an online survey - what affects response rates; 2015; Zeglovits, E.
- Finding Item Nonresponse Patterns: Three Internet Survey Experiments Into the Effects of Nonresponse...; 2015; Van De Maat, J.
- Placement of the Linkage Consent Question in a Web Survey of Establishments; 2015; Sakshaug, J. W.; Vicari, B.
- The effectiveness of incentives on recruitment and retention rates: an experiment in a web survey; 2015; Mulder, J.; Douhou, S.
- Using WhatsApp as a Survey Tool; 2015; Ongena, Y. P.; Haan, M.
- The Effects of Adding a Mobile-Compatible Design to the American Life Panel; 2015; Toepoel, V.; Lugtig, P. J.; Amin, A.
- Technology and Reporting of Daily Activities – Considerations for Analysis of Behaviours in Mixed...; 2015; Fisher, K.; Gershuny, J.
- Does the Use of Mobile Devices (Tablets and Smartphones) Affect Survey Quality and Choice Behaviour...; 2015; Glenk, K.; Liebe, U.; Oehlmann, M.
- Smartphones @work; 2015; Bittman, M.
- Measurement Error in Discontinuous Online Survey Panels: Panel Conditioning and Data Quality; 2015; Atkeson, L. R.; Adams, A. N.; Karp, J. A.
- Cheating in web surveys. Evidence from a split-ballot repeated experiment on knowledge questions on...; 2015; Ladini, R.; Vezzoni, C.
- Does Personalized Feedback Increase Respondent Motivation?; 2015; Kroh, M.; Kuhne, S.
- Adapting Grid Questions for Mobile Devices; 2015; de Bruijne, M.; Das, M.; van Soest, A.; Wijnant, A.
- Unplanned use of mobile devices in a probabilistic online panel survey: Patterns of use and implications...; 2015; Poggio, T.; Bosnjak, M.; Bandilla, W.; Weyandt, K.
- The importance of scale direction between different modes; 2015; Agalioti-sgompou, V.
- Impact of response scale direction on survey responses in web and mobile web surveys; 2015; Yan, T.; Keusch, F.
- Comparing response order experiments with probability and non-probability samples; 2015; Yeager, D. S.; Krosnick, J. A.; Silber, H.
- Direction of Response Format in Web and Paper & Pencil Surveys; 2015
- Comparison of different mixed-mode and face - to face surveys - response rates and costs; 2015; Ainsaar, M.; Hendrikson, R.
- Nonresponse and Measurement Bias in Web surveys ; 2015; Metzler, A.; Fuchs, M.
- Correlates of early and late responses to surveys in an online panel; 2015; Douhou, S.; Vis, C.
- Higher Item Nonresponse Rates Caused by Slider Scales in Web Surveys; 2015; Toepoel, V.; Funke, F.
- The effect of response formats on data quality and comparability across online PC and smartphone surveys...; 2015; Cleary, A.; Allum, N.; Kolbas, V.
- Mobile devices in a web panel: what are the results of adjusting questionnaires for smartphones and...; 2015; de Bruijne, M.; Wijnant, A.
- Online Eye-Tracking of Dynamic Advertising Content in (Mobile) Web-Surveys; 2015; Berger, S.
- Deep impact or no impact, evaluating opportunities for a new question type: Statement allocation on...; 2015; Schmidt, S.
- Approaches for Evaluating Online Survey Response Quality; 2015; Gluck, N.
- Coding Surveys on their Item Characteristics: Reliability Diagnostics; 2015; Bais, F.; Schouten, B.; Toepoel, V.
- Predicting Response Times in Web Surveys; 2015; Wenz, A.
- Positioning of Clarification Features in Open Frequency and Open Narrative Questions; 2015; Fuchs, M.; Metzler, A.
- The Role of Device Type and Respondent Characteristics in Internet Panel Survey Breakoff; 2015; McCutcheon, A. L.
- Web Survey Invitations: Design Features to Improve Response Rates; 2015; Hughes, J.; Marlar, J.
- Advance Postcard Mailing Improves Web Panel Survey Participation; 2015; Bertoni, N.; Burkey, A.; Caldaro, M.; Keeter, S.; DiSogra, C.; McGeeney, K.
- Mobile Devices for the Collection of Sensitive Information; 2015; Maitland, A.; Mercer, A. W.; Tourangeau, K.; Williams, Do.
- What Is The Impact of Smartphone Optimization on Long Surveys?; 2015; Cole, J.; Brooks, K.; Sarraf, S.
- Examining the Impact of Mobile First and Responsive Web Design on Desktop and Mobile Respondents; 2015; Tharp, D.
- Can An Importance Prompt Reduce Item Nonresponse For Demographic Items Across Web and Mail Modes?; 2015; Israel, G. D.
- Leveraging Area Probability Sampling in Recruiting Households for Web Surveys; 2015; Copeland, K.; Pedlow, K.; Tupek, A.
- Reducing Coverage Error in a Web Survey of College Students; 2015; Daley, K.; Pacer, J.
- Influences on Response Latency in a Web Survey; 2015; Ackermann, A.; Cheng, H. W.; Howard Ecklund, E.; Kolenikov, S.; Phillips, B. T.
- App vs. Web for Surveys of Smartphone Users; 2015; Igielnik, R.; McGeeney, K.
- Where Does the Platform Matter: The Impact of Geographic Clustering in Device Ownership and Internet...; 2015; Bilgen, I.; English, N.; Stern, M. J.; Ventura, I.